Location planning: measure competition before opening
Competitive density, average ratings, white spots: the data before the lease.
The problem
Opening a business without measuring local competition is gambling your capital. Traditional market studies cost thousands and are a quarter old on delivery.
The workflow
- Count competitors per area: facets facet_by=postal_code on your category and target department.
- Compare densities: relate counts to the population of the towns you consider.
- Fine geo search: lat/lng/radius_km=5 around each candidate location.
- Analyze quality: min_rating / max_rating reveal areas with vulnerable competition.
The result
3 candidate areas compared (density, average rating, website gap) in one hour, cost < €2.